New Book on Structural Equation Modelling authored by Dr. Sheena Lovia Boateng

Dr. Sheena Lovia Boateng, the Executive Director of PRF and facilitator of the PRF’s Quantitative Data Analysis Workshop series has authored a book on Structural Equation Modelling. This book seeks to provide a simple practical guide to conducting quantitative data analysis. According to the author, a set of teaching of video series would soon be published to be used alongside the book. The book iterates the purpose of the author, and PRF, in making research easy for aspiring researchers.  The synopsis of the book is as follows:

You are welcome to Structural Equation Modelling (SEM) Made Easy for Business and Social Science Research Using SPSS and Amos. This book seeks to provide a simple practical guide to conducting quantitative data analysis. First, it presents an overview of quantitative research, by explaining different types of variables and the formulation and testing of hypotheses. Second, it presents the rubrics for designing quantitative questionnaires, explains sampling and illustrates how to determine sample size. Third, the book also explains descriptive statistics and how to conduct and present descriptive statistics in a research write-up. Fourth, it provides a step by step process to carry out exploratory factor analysis and procedures for interpreting related outputs from the statistical software package, SPSS. Fifth, it teaches how to establish reliability and validity in quantitative research. Finally, the book explains the basics of Structural Equation Modelling (SEM) and demonstrates the two-step approach to SEM analysis, the foundational concepts of measurement models, structural models, Confirmatory Factor Analysis (CFA) and Path Analysis (PA). It also teaches how to run SEM analysis using Amos, and how to interpret the resulting output. This book is essential for anyone involved in business and social science research. Its purpose is not to create a ‘one best format’, but to offer a practical guide in analyzing quantitative data and presenting such analysis in research papers, long essays, theses and dissertations.

Buy SEM Made Easy Book at Amazon – http://a.co/d/hgHu6zE

Click to Read the comments of participants who attended a quantitative data analysis training workshop based on the book.

Third Quantitative Data Analysis Workshop: Structural Equation Modelling Made Easy (Part 1)

Structural Equation Modelling (SEM) is a multivariate data analysis technique that combines factor analysis and multiple regression analysis in testing networks of causal relationships between variables. The aims and objectives of the workshop were achieved as participants were taken through the above topics. The workshop was aimed at social science researchers and research students who had some prior working knowledge of regression and factor analysis techniques and would like to extend their knowledge into analyzing more complex models. This workshop targeted and provided hands on practical training and skills to students and researchers who needed to develop quantitative skills in SEM using AMOS. The main objectives were to introduce student to the following topics:

  • Introduction to Structural Equation Modelling (SEM)
  • Confirmatory Factor Analysis
  • Model Fit and Model Modification
  • Validating the Measurement Model
  • Specifying the Structural Model
  • Building Nested Models

The following were the comments by some participants were:

The two-day training by Women in Tertiary Education (WITE) in conjunction with PearlRichard’s Foundation on SEM at PRF Lab. was very educative and insightful. The hands-on nature of the training coupled with the guide from the textbook really brought the subject home. Most importantly, the relatively small size of the class allowed for quality attention and support for all participants. It was indeed a great delight to be tutored by a professional with in-depth practical knowledge on the subject matter.

 

I am glad to have gone through the SEM Workshop for the first time. In my view the workshop has been an eye opener in my understanding of how to run quantitative analysis using SEM. The process was quite involving which requires continuous practice. After going through the SEM programme, I have a better understanding of how hypothesis tests run. My skills in excel has also been sharpened. The factor analysis, reliability and validity concepts have all been made clearer than before. In subsequent workshops, I would like the facilitator to consider the duration and also allow the students to do the practical session on their own under the supervision of the facilitator. We appreciate Dr. Sheena Boateng for the good work done.

 

I am practically a qualitative researcher with basic statistical knowledge, but was able to follow the workshop with facility. Dr. Boateng did a great job of explaining the complexities of SEM in an accessible manner that transcends academic discipline. The workshop also served as a great introduction of SPSS and AMOS. Overall, the SEM Workshop was well organised and accompanied by an excellent resource book that will enable the participants to continually review the material learned. The workshop inspired me to further build upon my quantitative data analysis skills.

 

This workshop is certainly one of the best workshops l have attended. The facilitator, Dr. Lovia Sheena Boateng is an excellent instructor, so passionate about what she does. She demystified all the allusions about Structure Equation Modelling (SEM). Though very technical and calls for constant practice, I now feel very confident and inspired towards my research. The training is really worth it and is also applicable for my PhD research. I really appreciate the deep insight provided by this fantastic workshop.

 

Dr. Sheena Lovia Boateng the facilitator was up to point and took her time to explain into details how to understand and read meaning into research articles done with SEM and participants were taught step by step process of producing and presenting SEM reports.

Each participant received a copy of the SEM book authored by Dr. Sheena Lovia Boateng, titled “Structural Equation Modelling (SEM) Made Easy for Business and Social Science Research Using SPSS and AMOS’. In all eleven (11) people took part in the workshop and all participants were satisfied and very happy with the content and delivery of the facilitator of these workshops.

Buy SEM Made Easy Book at Amazon – http://a.co/d/hgHu6zE

New Book on Online Relationship Marketing authored by Dr. Sheena Lovia Boateng

Dr. Sheena Lovia Boateng, the Executive Director of PRF  has authored a book on Online Relationship Marketing – What Works in Ghana. This book seeks to  explore the antecedents and outcomes of Online Relationship Marketing in Ghana. The book is a good guide for conducting literature review in a doctoral thesis. It is also a good example for any business student seeking to use structural equation modelling in a doctoral thesis. The synopsis of the book is as follows:

You are welcome to ONLINE RELATIONSHIP MARKETING – What Works in Ghana. This book has two key audiences. First, it explores the antecedents and outcomes of Online Relationship Marketing (ORM). The antecedents are conceptualised as ORM activities – engagement, interactivity, personalisation and collaboration. The outcomes are trust, commitment and customer loyalty. However, trust and commitment are also conceptualised as mediators between the ORM activities and customer loyalty. Through structural equation modelling, this book examines these relationships to explain the antecedents and outcomes of ORM in a developing economy, Ghana. In this light, researchers and practitioners seeking to understand the constituents of ORM will find this book as a timely resource to understand how ORM is practised in Ghana.Second, the book is a good guide for anyone seeking to undertake or currently enrolled in a doctoral programme in marketing. The book presents a thorough review of ORM, thereby outlining the research gaps that can shape future research. Two research theories – Commitment-Trust theory and Signalling theory – are also reviewed to understand how they can be used to address the research gaps identified. Hence, the book is a good guide for conducting literature review in a doctoral thesis. It is also a good example for any business student seeking to use structural equation modelling in a doctoral thesis.

Buy this ORM Book at Amazon – http://a.co/d/bkbCO7q

Second Quantitative Data Analysis Workshop: Simple Linear, Multiple and Hierarchical Regression

5th October 2018 – PearlRichards Foundation and WITE organised its Second Quantitative Data Analysis Workshop Series. The Second workshop was on Simple Linear, Multiple and Hierarchical Regression. The workshop taught participants techniques in how to test the significance of relationships between dependent and independent variables. By the end of the workshop, participants learnt:

  1. The components of the regression equation/ model.
  2. How to construct a regression equation/ model.
  3. How to run simple, multiple and hierarchical regression analysis.
  4. How to interpret and present the SPSS output.

The workshop, which took place at the IT Training Lab, Univ. of Ghana Balme Library, was attended by 21 participants. The participants graduate and doctoral researchers and also lecturers. The next event is scheduled for second and third weeks in November 2018 will Structural Equation Modelling.


Maiden Quantitative Analysis Workshop Series

7th September 2018 – PearlRichards Foundation and WITE organised its maiden Quantitative Analysis Workshop Series. The maiden workshop was on Descriptive Statistics and Exploratory Factor Analysis (with Pearson Correlation). The workshop taught participants techniques in how to summarise categorical and continuous data, understand the structure of a large set of variables and how to reduce them to more a manageable size, as well as to determine the strength and direction of the relationships between these variables. By the end of the workshop, participants learnt:

  1. When to use Descriptive statistics, EFA and Pearson correlation
  2. How to run Descriptive statistics, EFA and Pearson correlation in SPSS
  3. How to interpret and present the SPSS output

The workshop, which took place at the  IT Training Lab, Univ. of Ghana Balme Library, was attended by 22 participants, including 21 women. The participants graduate and doctoral researchers and also lecturers. The next event is scheduled for 5th October 2018 will focus on Simple Linear, Multiple and Hierarchical Regression.



Dr. Sheena Boateng trains Fashion and Beauty Entrepreneurs

Dr. Sheena Lovia Boateng teaching Fashion Marketing and Promotion

28-30 June 2018: Thirty entrepreneurs in the fashion and beauty industry have benefited from a three-day intensive training in fashion, marketing and promotion. It was organised by the Nobel International Business School (NIBS). The open course began on June 28, and closed on June 30, this year. It was aimed at equipping entrepreneurs in the fashion and beauty industry on the contemporary techniques of marketing in the fashion industry.

Participants were also taken through mentorship sessions where internationally acclaimed fashion designers equipped them with modern trends in the industry.

An Assistant Professor of Marketing at NIBS, Dr Sheena Lovia Boateng, told the GRAPHIC BUSINESS  that the fashion and beauty industry was one of the largest in the country but because it had been disorganised, its contribution was not often recognised.

“The fashion and beauty industry is currently one of the largest industry in the country but because of the disorganised nature of the industry, people do not actually appreciate its contribution to the country’s Gross Domestic Product (GDP).”

She said it was for that reason that the NIBs organised the training course to equip entrepreneurs in the fashion and beauty business in modern techniques to market themselves and their businesses.

“We thought that this programme is necessary because there is a growing number of entrepreneurs in the fashion and beauty industry who needed to be brought on board and be trained.

“So we decided to put together all the contemporary techniques for them to be equipped and rightly target our customers, to be able to use the technologies available through the Internet to effectively market themselves and their businesses,” she said.

Open course tailored
Dr Boateng noted that the programme was tailored to suit the specific needs of fashion and beauty entrepreneurs in the country.

“People do not notice the industry because it is not in physical locations all over the place. But the beauty industry is making a huge impact and when you go online, particularly on social media, the number of micro businesses selling or doing something in relation to fashion or beauty is enormous,” he said.

More to marketing
Dr Boateng noted that there was more to marketing in the fashion and beauty industry and this was what the open course sought to address.

“A lot of them start with little to no knowledge or experience in the industry or even how to go about it. They basically follow the template of what they see happening around them like getting a social media page, taking some pictures, posting them, adding their phone number and waiting for people to call. But there is so much more to it.

“When you consult academic literature and the theory of fashion and beauty marketing, you will realise that there are so many things that these entrepreneurs have to take into consideration before they even embark on such a journey; because research shows that a lot of them start and within a year or two, they fold up because they are not able to stay afloat,” she added.

Source: Graphic Business Online